Do you "Groupon"?

Wow! This is a very cool, new business development brought to my attention by my PR guru MJ. Its been mentioned on Good Morning America, CNN, and lots of other high profile programs. If you're a small business owner (we are, aren't we?), and you have very little moolah to apply to advertising - this is SWEEEEEET. Pay for nothing upfront. Sure, you will be doing your beautiful lashes at a discount, but you are pretty much going to break the voicemail bank when it comes to new clients wanting to call & set appointments! The discount is the price of the advertising - completely deductible for you if tracked effectively, and Groupon makes it easy.

In a nutshell, you work with their team to develop an offer of the day. The offer has a guaranteed minimum, or it doesn't fly. The day of your auction, you can watch & keep tabs on the computer to see how many people in your area purchase Groupons for your business. groupon takes a percentage of the grand total (that's how they get paid - one time only), and they write YOU a check for the rest. Example: I decide to sell a minimum of 100 groupons that feature $75 of Gilbert Bodyworks value for $35 each. I put special restrictions on them i.e. "limit 1 per person", "may purchase multiples as gifts", expiration date, etc. The Daily deal airs as scheduled & if my minimum hits, they sell and sell until the QVC-like auction time is up. Groupons takes their percentage, pays me the rest & sends me full disclosure of how many purchased, etc, etc. Then the telephone (or online booking calendar) starts ringing. they have pai for their services, so they are coming! you have a terrific rush of new traffic to your salon (eyelash biz). treat them like royalty & keep them coming back for more!

Check em out - I watched all the info videos in one sitting. I had to bail on the computer to lash a client, but could NOT wait to rush back and sign up my Spa for a daily Deal in Phoenix, AZ. Lots of major cities & metros available & more coming soon. This is very  much worth having a look!

http://groupon.com

Let me know what you think!
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Happy, enthusiastic, prosperous Lashing Everyone!
jp